Sparkle, Shimmer & Shine

IOI City Mall celebrated Christmas extravagantly last year with their stunning Winter Wonderland theme. Hence, to enrich the excitement and overall celebratory mood, we designed a key art featuring special characters such as Charlie and his friends who are on an adventure to this special Winter Wonderland to find some precious gems. A fun storyline is conveyed through exceptional illustrations and vibrant colours. This key art concept is then adapted into various collaterals.